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In order to make it more participatory leading up to the broadcast, CNN runs a web-poll, where we get to vote for our favorite heroes. There is an awards-night-style reception where all 10 candidates are brought in and their work featured. The winner is announced, and they get funds for their causes. More importantly, all of us get to learn how we might get involved in causes that interest us.
This year's contest seems to be in earnest. Starting from about a month back, I have been getting emails from friends of friends asking me to vote for this or that candidate. People have created Facebook pages and launched e-campaigns to garner votes for their favorite hero.
To
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